GLOSAL
Advertising Support
What is Operational Advertising?
Operational advertising is a type of Web advertising that allows advertisers to change creative (delivery content), targets, and advertising budgets in real time to maximize effectiveness. Operational advertising has the following features and advantages.
Precise targeting : It is possible to reach the target audience with pinpoint accuracy. For example, in search-linked advertising, highly relevant advertisements can be displayed according to the keywords that users search for.
Ease of use : You can post an ad for as little as a few hundred yen, making it easy to advertise. In addition, ad settings and results can be checked and changed in real time from the management screen.
Auction format : In managed advertising, multiple advertisers bid (auction) for a specific placement, and when a successful bid is received, the advertisement is placed. The amount of the bid and the quality of the advertisement determine the placement and ranking of the advertisement.
Types of Operational Advertisements
Operational advertising includes search-linked advertising, display advertising, video advertising, and SNS advertising,
Shopping Ads, etc. The characteristics of each are as follows. The characteristics of each are as follows.
Search-linked advertising
These ads are displayed at the top of the page when you search the Internet. Because advertisements can be placed that are suited to your needs, they are more likely to lead to purchases and inquiries. However, competition is high because many advertisers submit ads.
Display Ads
These are advertisements such as images and videos that are displayed on websites and applications. Banners and other forms of advertisements are easy to catch the attention of users, and by using creative images as well as words, they can appeal to a wider audience. Advertisements can be placed at a relatively low unit cost.
Video Ads
These are advertisements for videos that appear on video sites and applications such as YouTube. They can have a strong impact on video viewers. However, video production is costly and time-consuming.
SNS Ads
These ads are placed on social networking services such as Facebook, Instagram, and Twitter. They can be targeted based on the attributes, interests, and concerns of SNS users. In addition, you can utilize the functions of SNS to obtain responses such as likes and shares.
Shopping Ads
These are advertisements for products that appear on the search results screens of Google, Yahoo! By displaying product images, prices, and other information, they can increase the desire to purchase. However, registering and managing product data is time-consuming.
Operational advertising is a mainstream advertising method among Internet advertising. However, it also has the disadvantage of consuming unnecessary man-hours and costs if operated incorrectly. Before starting a managed advertising campaign, it is important to select an advertising type and billing method that match your company's products and services, and to set up and operate the campaign appropriately.
Key Points of Advertising Operations
1
Clarify the objectives and KPIs of the advertisement. The objectives of advertisements vary, such as increasing awareness, attracting customers, and generating sales. Depending on the objectives, KPIs (Key Performance Indicators) are set to measure the effectiveness of the advertisement.
2
Select the type of advertising and billing method. Each has its own characteristics and cost rates. There are also different billing methods, such as pay-per-click (CPC), pay-per-impression (CPM), and pay-per-conversion (CPA). Each billing method will affect how much you will be charged and how you will bid.
3
Optimize the content and targeting of your ads. With managed advertising, you can change the content and target audience of your ads in real time. However, simply making changes alone is not effective. It is necessary to analyze the results of the changes, find areas for improvement, and make corrections.
3 Features of GLOSAL Operational Advertising Support
Operational frameworks and technologies that aim for the best of the whole by using a variety of platforms.
Considering the interaction between platforms, we will measure and optimize the effectiveness of each platform, respectively.
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